SEO Specialist

Remote

Full Time

Mid Level

Job Summary:
We are seeking an experienced SEO Specialist to join our team and play a key role in improving our online visibility, driving organic traffic, and enhancing search engine rankings. The ideal candidate will have a strong foundation in local SEO, link-building strategies, and on-page optimization, along with a results-driven approach to delivering measurable outcomes.

Key Responsibilities:

Local SEO:
- Optimize local listings and Google Business Profiles.
- Develop and execute strategies to improve local search visibility.
- Conduct geo-specific keyword research and implement targeting strategies.
Link Building:
- Develop and execute link-building campaigns to acquire high-quality backlinks.
- Perform competitor analysis to identify link-building opportunities.
- Monitor backlink profiles and ensure compliance with search engine guidelines.
On-Page SEO:
- Conduct comprehensive site audits and resolve technical SEO issues.
- Optimize website structure, meta tags, content, and URLs for search engines.
- Collaborate with content teams to ensure SEO best practices are integrated into content creation.
Performance Analysis:
- Track and report on SEO performance metrics using tools like Google Analytics, Google Search Console, and others.
- Stay updated on industry trends and algorithm changes to adapt strategies.
Collaboration:
- Work closely with developers, designers, and content teams to align SEO efforts with broader marketing goals.

Skills:

Proficient in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others.
Strong understanding of search engine algorithms and ranking factors.
Familiarity with HTML, CSS, and basic website development concepts is a plus.
Excellent analytical and problem-solving skills.
Strong communication and teamwork abilities.

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