Business Development Representative (BDR)

Department: Growth Team
Location: In-Office – Oakville, ON
Company: Measure Marketing Results Inc.

About Measure Marketing

Measure Marketing Results Inc. is a B2B growth agency focused on driving measurable revenue outcomes through integrated digital strategies.

As a Great Place to Work® Certified company, we pride ourselves on building a culture of ownership, accountability, and performance. We don’t measure success by activity — we measure it by outcomes.

Our expertise spans SEO, Paid Media, Content Strategy, Web, Marketing Automation, and Revenue Operations. We partner with North American B2B organizations to build scalable growth engines that generate pipeline and drive ROI.

We are growing our Growth Team and hiring an ambitious, performance-driven Business Development Representative (BDR) to join us at our Oakville office.

The Opportunity

This is not a high-volume cold-calling role. This is a strategic growth role.

As a BDR at Measure Marketing, you will be responsible for generating qualified pipeline opportunities that convert into long-term client partnerships. You will manage inbound leads, support outbound prospecting initiatives, and work closely with leadership to drive revenue growth.

This role is ideal for someone with agency experience who understands digital marketing and wants to be directly tied to revenue impact.

Key Responsibilities

• Respond to and qualify inbound leads with speed, professionalism, and strategic insight
• Conduct discovery calls to understand prospect business goals, growth challenges, and marketing maturity
• Execute outbound prospecting initiatives including LinkedIn outreach, email campaigns, and targeted account research
• Build tailored outreach messaging aligned with each prospect’s growth objectives
• Develop customized sales presentations and collaborate on proposal strategy
• Maintain accurate pipeline tracking in CRM (HubSpot or similar)
• Meet or exceed monthly pipeline generation and revenue contribution targets
• Stay informed on B2B marketing trends, competitive landscape, and industry shifts
• Work closely with the Growth Strategists and Leadership Team to ensure seamless handoff and positioning

You will be evaluated on pipeline quality, revenue contribution, and strategic alignment — not just activity metrics.

Who You Are

• 2–4+ years in business development, sales, or agency-side growth roles
• Experience in a marketing agency environment strongly preferred
• Strong understanding of digital marketing: SEO, Paid Media, Content, and performance strategy
• Confident leading discovery conversations with B2B decision-makers
• Comfortable discussing ROI, growth strategy, and marketing performance
• Highly organized and process-oriented
• Self-motivated with a strong ownership mindset
• Strong written and verbal English communication skills
• Tech-savvy and comfortable using CRM systems and sales automation tools

You are competitive, curious, and driven by results — not just activity.

Must-Haves

• Eligible to work full-time in Canada
• Ability to commute daily to our Oakville, ON office (this is an in-office role)
• Agency or digital marketing experience
• Proven ability to generate qualified sales opportunities

What You’ll Get

• Competitive base salary + performance-based incentives
• Clear growth path within the Growth Team
• Medical and dental benefits
• Ongoing sales and marketing training
• Direct mentorship from leadership
• A high-performance, collaborative environment
• The opportunity to directly impact company growth

Our Culture

At Measure Marketing, we believe:

Own the Outcome – Accountability drives growth.
Think Strategically – Activity without direction is noise.
Execute with Excellence – Details matter.
Grow Together – High performance is a team sport.

We operate with an entrepreneurial spirit and a results-first mindset. If you thrive in an environment where expectations are high and impact is real, you’ll fit right in.