Profile - SEO Specialist (Off-page)
Experience - 4+ years
Education - Under-Graduate: Any Discipline
Job description:
As an Off-page SEO, the primary responsibility will be to support the off-page optimization efforts of the SEO team. Your role will involve implementing strategies to improve the website& search engine rankings and increase organic traffic through various off-page SEO techniques.

Key Responsibilities:

1. Link Building: Collaborate with the SEO team to identify link-building opportunities and execute link-building campaigns. This includes prospecting for relevant websites, reaching out to website owners, and securing high-quality backlinks.

2. Outreach and Relationship Building: Conduct outreach to bloggers, influencers, webmasters, and industry professionals to establish relationships, promote content, and acquire backlinks. Maintain a database of contacts and track communication progress.

3. Content Promotion: Assist in promoting content assets such as articles, blog posts, infographics, and videos across social media platforms, forums, and online communities to drive traffic and generate backlinks.

4. Guest Posting: Identify posting opportunities on relevant websites and blogs. Write or coordinate the creation of high-quality guest posts, ensuring they align with the website's content and objectives.

5. Competitive Analysis: Conduct competitor research to identify their off-page SEO strategies and link-building activities. Analyze their backlink profiles and identify opportunities to replicate or surpass their efforts.

6. Reporting and Analysis: Monitor and analyze key off-page SEO metrics using tools such as Google Analytics, and Semrush. Prepare regular reports on the performance of off-page SEO efforts, including backlink acquisition, traffic growth, and keyword rankings.

7. Stay Updated: Keep up-to-date with the latest industry trends, algorithm updates, and best practices in off-page SEO. Continuously expand your knowledge and share insights with the team to enhance overall SEO strategies.

   Requirements:

1. Solid understanding of search engine optimization (SEO) principles and techniques.

2. Familiarity with off-page SEO strategies, including link building, content promotion, and social media engagement.

3. Excellent written and verbal communication skills.

4. Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, Google Trends, Semrush).

5. Strong attention to detail and organizational skills.

6. Ability to work independently and collaboratively in a team environment.

7. Basic knowledge of HTML, CSS, and web technologies is a plus.

8. Experience in SEO or digital marketing is preferred but not required.