Copywriter and Content Writer – B2B
Greater Toronto Area, ON, Canada
Full Time
Experienced
Job Description: Copywriter and Content Writer – B2B
Position Title: Copywriter and Content Writer – B2B Location: Remote/Hybrid – Oakville
Company: Measure Marketing Results Inc.
About Measure Marketing: Measure Marketing Results Inc. (MMR) is an inbound growth agency serving the B2B tech and manufacturing industries. We help businesses drive demand and achieve measurable results through well-crafted, conversion-friendly content strategies. We seek a copywriter and content writer who excels in B2B content creation and focuses on these sectors.
Position Overview: As the Copywriter and Content Writer at Measure Marketing, you will be responsible for developing persuasive, engaging, and well-researched content that resonates with B2B audiences in the tech and manufacturing industries. You will play a pivotal role in the buyer’s journey by crafting compelling content that nurtures leads, drives conversions, and builds brand authority. Your content will span various formats, including blog posts, case studies, white papers, social media, web copy, and email campaigns.
Key Responsibilities:
- Research, write, and edit high-quality content that addresses the pain points and challenges of technical decision-makers (TDMs) and business decision-makers (BDMs) in the tech and manufacturing industries.
- Collaborate with internal subject matter experts (SMEs) and client teams to develop content that aligns with the client's messaging and business objectives.
- Produce content that adheres to SEO best practices, optimizing titles, meta descriptions, and keyword usage for organic search performance.
- Write content across multiple formats, including blog posts, articles, case studies, white papers, ebooks, email campaigns, and social media posts.
- Ensure all content is aligned with the client’s branding guidelines, voice, and tone.
- Incorporate storytelling techniques to make technical or complex topics relatable and engaging to the target audience.
- Create content briefs and follow up with feedback loops to ensure timely and high-quality content production.
- Stay informed on industry trends, innovations, and news in B2B tech and manufacturing to craft timely and relevant content.
- Collaborate with designers to develop visually engaging content such as infographics, slide decks, and visual presentations.
- Support the content team in developing and maintaining content calendars to ensure a consistent publishing schedule.
- Analyze content performance data and make adjustments to optimize for lead generation and conversion metrics.
- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- 3-5 years of experience in B2B content writing, ideally with a focus on tech and manufacturing.
- Strong understanding of B2B buyer personas and buyer journeys in tech and manufacturing industries.
- Proven experience in writing for technical audiences, including TDMs and BDMs.
- Excellent research skills and the ability to create original, well-researched content backed by credible sources.
- Knowledge of SEO best practices and experience using keyword research tools like SEMrush or Ahrefs.
- Exceptional writing, editing, and proofreading skills with strong attention to detail.
- Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
- Familiarity with content management systems (CMS) such as WordPress and marketing automation tools like HubSpot is preferred.
- A proactive, self-motivated attitude with a passion for creating high-impact content.
Why Work with Measure Marketing:
At Measure Marketing Results Inc., we’re passionate about delivering measurable, meaningful results to our clients. Our team is built on creativity, collaboration, and a drive to push boundaries in B2B tech and manufacturing. Join us, and you’ll play a critical role in helping businesses grow and thrive in competitive industries.
At Measure Marketing Results Inc., we’re passionate about delivering measurable, meaningful results to our clients. Our team is built on creativity, collaboration, and a drive to push boundaries in B2B tech and manufacturing. Join us, and you’ll play a critical role in helping businesses grow and thrive in competitive industries.
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